Report

Global Mobile Analytics Market – by Type, Deployment Model, Industry, Region – Market Size, Demand Forecasts, Company Profiles, Industry Trends and Updates (2018 – 2025)

Mobile analytics refers to collection and analysis of data generated by mobile applications and mobile websites. This data is used marketing, sales, and product management teams to make informed decisions. The global mobile analytics market will reach 5.82 billion USD by 2025 from 1.76 billion USD in 2018 with a CAGR of 18.63% during the period. Growth by Region North America is expected to be largest revenue generator during the period due to growing number of mobile users, contribution for building network connectivity and increasing popularity of mobile analytics. Asia – Pacific region is expected to be fastest growing region in mobile analytics market owing to huge investment in mobile advertising Drivers vs Constraints One of the key factor for growth of the market is growing focus on business intelligence. The growth of smartphones has also accelerated the demand of mobile analytics market. On the other hand, lack of awareness on the benefits of mobile analytics and lack of skilled professionals have restrained the growth of the market. Industry Trends and Updates Facebook launched analytics app, which helps users to create custom mobile views of their most important metrics like revenue, retention, demographics and active users

Global Mobile Analytics Market – by Type, Deployment Model, Industry, Region - Market Size, Demand Forecasts, Company Profiles, Industry Trends and Updates (2018 - 2025)
1. Research Methodology
2. Executive Summary
3. Market Overview
3.1. Definition
3.2. Industry Value Chain Analysis
3.3. Porter's 5 Forces
3.4. Regulations
4. Market Dynamics
4.1. Introduction
4.2. Drivers
4.3. Constraints
4.4. Trends
5. Global Mobile Analytics Market Segmentation, Forecasts and Trends - by Type
5.1. Mobile Advertising and Marketing
5.2. In-app Behavioural
5.3. Application Performance
5.4. Others
6. Global Mobile Analytics Market Segmentation, Forecasts and Trends - by Deployment Model
6.1. Cloud
6.2. On-premise
7. Global Mobile Analytics Market Segmentation, Forecasts and Trends - by Industry
7.1. IT & telecom
7.2. BFSI
7.3. Education
7.4. Healthcare
7.5. Govenrment
7.6. Transportation
7.7. Media and entertainment
7.8. Others
8. Global Mobile Analytics Market Segmentation, Forecasts and Trends - by Region
8.1. North America
8.1.1. U.S.
8.1.2. Canada
8.1.3. Mexico
8.2. Europe
8.2.1. UK
8.2.2. France
8.2.3. Germany
8.2.4. Italy
8.2.5. Others
8.3. Asia Pacific
8.3.1. India
8.3.2. China
8.3.3. Japan
8.3.4. Australia
8.3.5. Others
8.4. South America
8.4.1. Brazil
8.4.2. Argentina
8.4.3. Others
8.5. Middle East and Africa
8.5.1. South Africa
8.5.2. UAE
8.5.3. Saudi Arabia
8.5.4. Egypt
8.5.5. Others
9. Competitive Intelligence
9.1. Company Market Share Analysis
9.2. Industry M&As, Consolidations
10. Company Profiles
10.1. IBM
10.2. Amazon Web Services
10.3. Google
10.4. Adobe
10.5. Microsoft
10.6. Webtrends
10.7. Localytics
10.8. ComScore
10.9. Flurry
10.10. Mixpanel
10.11. Appsee
10.12. Adjust
10.13. CA Technologies
10.14. AppDynamics
10.15. Segment
10.16. Others
11. Investment Opportunities


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